This means that to improve one's chances to gain publicly, one should adjust their art to the exact requirements of the publicity-producing organization, and not let artistic whims like "inspiration" ruin the day. Or, better yet, has to learn how to reorient the latter slightly to check every box when a checklist becomes available.
This requires a serious mastery of the art that allows to obtain exactly what's envisioned.
It also rubs many artists the wrong way, because they want to be led by the art, ideas, concepts, etc, and not by external riders. OTOH most great masters of the past worked under such conditions, with notable success. Michelangelo certainly had a rather detailed list of requirements for the Sistine Chapel paint job.