I really hate sentences that say
“Everyone <statement>”
It’s not the case, you’re just generalising hard.
I’ve built and sold without marketing, in fact that was my first software sale. I did it with 0 actual marketing, I just made a single reddit post.
I’m about to get users for an innovative project, with 0 marketing (outside of a reddit post) and in a medium with almost no competition.
Never ever say everyone. If you think that’s the case, you’re missing a lot of opportunities, because you’re just thinking like the average.