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you don't realize it, but you are suggesting bog standard marketing advice: "Customers don't buy features, they buy benefits. You need to point out how your product benefits the customer." Around here that would correspond to "addressing pain points"

"People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole." - Ted Levitt HBS

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I guess even big corps like Microsoft need this reminder. GitHub's front page says "The world’s leading AI-powered developer platform."

They probably ran A/B test and this wording led to increased registrations rate.

Not sure why everyone instantly assumes product teams are not aware of marketings basics. It is consumers driving how the products evolve, not the other way around.

I think that's a very forgiving perspective.

Product teams are often wrong, and A/B tests can lead to inferior long term solutions.

As always, it's best to criticize the idea, not the people.

> "People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole."

Nah, speaking for plenty of guys, I'd say we want the drill. Maybe with an impact hammer too, of we can afford it. :)

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