Direct link to the full 325 p. PDF document:
"Display, Video Ads, Analytics, and Apps" (Exhibit B) <https://storage.courtlistener.com/recap/gov.uscourts.vaed.53...>
"Display, Video Ads, Analytics, and Apps" (Exhibit B) <https://storage.courtlistener.com/recap/gov.uscourts.vaed.53...>
"2 - "Cookie cutter" - make it easier to add monetization to other Google O&O properties
While some O&O properties are already monetized, many others are still just thinking about it (e.g. Google Now), or are totally untapped (example: Android on OS level). We can bring on more O&O inventory, faster, by investing to develop a scalable way to onboard new properties with a consistent offering to advertisers (charging models, type of buying, formats, models for organic vs. ads tradeoffs). Examples:
Calendar: Promote local events that a user is interested. Miley going on tour in Seattle next month? Awesome! Thanks for showing me, Google Calendar!
Allo: Working out where to go to dinner tonight with your buds? Allo can interject and recommend a new local restaurant. It'll even make the reservation for you!
Chromecast: Tired of watching uninterrupted content on your Chromecast? Not anymore! Welcome to pre-roll ads built directly into the Chromecast - across all streaming applications.
Android: Locked screen ad/assistant to anticipate services and products before you even need to ask."