I live in an area where advertising is not allowed to target children directly.

As a result, the adverts don't show children playing with the toys, but present the toys in a bland setting as potential gifts for adults to buy. They will show an adult happy with a purchase. In short, they simply cannot address children directly through television. However, it's a fine line and you hardly ever see advertisements for toys unless there's a clear educational value. That's my understanding at least.

Most Nintendo adverts show young adults playing on a sofa or on the go in a train.