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I think you're underestimating the power of defaults. Most people are just going to use whatever default the system/browser uses and not bother changing, most won't even know how to do it.

Google's monopoly has stagnanted search progress just like Microsoft's IE monopoly stagnanted the web

So I wonder about that.

I was thinking about it last night, and the Judge took issue specifically with Google paying to be the default.

What if Apple didn’t take a deal with anybody to be the default, but offered a search engine choice screen and charged anyone on it a commission on their ad revenue from Safari traffic?

What if Apple held an instant auction for every search and awarded the search work to the highest bidder each time? :)

Sounds like a good way to annoy users but hilarious.

Most people do not change the defaults, if they are aware of a choice at all.