> I meant it more like they are not building products that are there to meet some need for the general population that isn't met, they aren't designing and building general use-case type products, but instead building extremely niche things

You're describing like 90% of all music hardware that is being launched today :) Who really needs a new delay pedal when there already exists thousands of them? Hardly makes them being gimmicks though.

A groovebox with a sampler isn't that niche at all I'd say, it's just the theme/design that is niche, but considering it's also a small hardware upgrade compare to the original, it isn't just a different theme but an incremental upgrade.

That said, as a electronic music producer myself I wouldn't buy this either, but not because of the theme/design.