I meant it more like they are not building products that are there to meet some need for the general population that isn't met, they aren't designing and building general use-case type products, but instead building extremely niche things like medieval samplers. Oddball, extreme niche uses. Like they aren't trying to build something like a piano that's light and easy to move, or a guitar where the strings never break, but these fun gimmicky toys. Something nobody ever asked for but which makes you smile.