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> But I guess they decided to anyway

Having to search through more pages to find what you want = more time spent on search = more ad revenue. The word "google" has become so synonymous with searching the web that any competition among non-technical users is near impossible.

Google directly benefits from making their search results worse.

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Until people are fed up with it of course… once something is clearly better I assume it won’t take long.

They've already lost most of their brand equity among technical and non-technical users.

Their Gemini commercial feels like a death knell. They never had to advertise when their products were good.

Everyone knows what "ChatGPT" is, and its becoming to AI what "Google" is to search.

Speaking of Gemini, I can't really remember the last time Google launched a successful product. Why bother using and depending on it when you know it will be replaced by another product within a year.

And yet their market cap…

Those same non-technical users will call anything "google" as long as they can type in a box and get some answers. They'll just as well google things on the blue google, or the orange google with the funny mascot, just like I'll hoover my floor with a Dyson.

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