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but the new brand is actually "Google TV Streamer" (3 words)

why didnt they just go for "Google TV" (2 words)

they also could have played a bit "Google TOP" (because its a table top device) , "Google S" (S for Streamer) , i think the 3 word "Google TV Streamer" , is function over form gone wrong

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Probably because they saw what happened with Apple TV (the device), Apple TV+ (the service) and TV (the app).

That's a whole headache I think Google is (wisely) trying to avoid here...

There's an entire app called Google TV already. https://tv.google

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