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> While the ad tested well before airing

I can understand how the iPad crush ad slipped out, because there's a genuine positive intention and they just missed the secondary interpretation. But I don't see how "AI writes a deeply personal letter for you" could possibly appeal to anyone.

If their focus group liked it, I can't even imagine how bad the other ads they tested were.

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> But I don't see how "AI writes a deeply personal letter for you" could possibly appeal to anyone.

Writing is hard, and the ideology of efficiency says it's always good automate hard things to make them easier.

Also, writing "deeply personal letters for others" was literally the dystopian job of the protagonist of Her, but at least his customers were better, in that they had the sense to hire an artist instead of using a bullshit machine AI.

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