A company that relies on a bot that accesses others' resources to make money and at the same time relies on reCAPTCHA to frustrate other bots from accessing it own resources.
It may be easy to do today, but, going forward, how do we determine which bots are "good" and which ones are "bad"?
Clearly, simply being a "bot" does not imply "bad" intent. If it did then we should all be blocking search engine bots. Yet this is what reCAPTCHA does: it blocks not based on intent, but based on the characteristic of being a "bot".