I know some places have poor safety culture, but this is a “laser company”. Basic laser safety should be drilled into them from day 1 and every day after. When I worked in an optics lab, we had interlocks on the doors that switched on with the power supply running the experiment and a sign outside indicating which wavelengths were operating.
1. How do you know if the guy trying to sell you something is the engineer. They will tell you in excruciating detail every flaw and design mistake in the thing and how they should have designed it better. Savor this moment, look past the terrible sales pitch and buy from them, for you have been gifted that elusive thing, the engineer.
I've also seen a different kind of engineer in sales, where they're paired long-term with salespeople. They sit in on sales meetings as a technical expert, and also do things like customizations and integrations. I suppose the presence of the salesperson helps suppress the engineer's inclination to start riffing on every flaw, but the pairing retains the engineer ability to help the customer be successful with the product.
You're walking it back a bit by saying you're a bit rough on sales, but what you actually wrote is engineers are bad at sales.
Sales engineer is a well-populated role, and they do their jobs as expected.
On average, an engineer will be worse at sales than a "pure salesman", but that's simply specialization in action. Can't get better at what you don't have an opportunity to practice. We all can do pretty much whatever we want if we put our minds to it.
In my case, that's exactly what they need. Sales people creep me out and make me want to hide under my weighted blanket. Sales engineers are the blessing that makes sales calls informative and bearable. I don't know how companies find and recruit them, but they make it happen and I'm very happy they do.
And sometimes you think what kind of shenanigans might happen and why it might be better to have complex safety interlocks that mate with entire automation cell controls...
Now would I do it? No... definitely not, as long as the demon on my right shoulder was being quiet that day.
But forgetting that, what are the core safety issues described? I get the direct exposure to unprotected eyes damage, but there's discussion of infra red reflections endangering nearby children + aircraft + casus belli with the US army.
“Could we use this to burn paint off the road” sounds exactly like the sort of question a person doing a demo might say “I don’t see why not, let’s try it” to.
While with deliberate thought about it, the fact that road markings are retro-reflective is obvious, but it’s not something you would necessarily consider immediately, since it’s called “paint” and almost all paint you encounter in the world is not retro-reflective.
For the rest of it, my reading of the story is multiple things happened here:
1) They initially aimed the IR laser at the paint on the ground. The paint being retro-reflective the laser damaged itself in about an half hour and stopped producing consistent results, just occasional spots of results.
2) The sales person rather than halting the demo to get someone else to take a look at what was malfunctioning continued to fire the laser after making various adjustments not realizing that because the laser had been damaged it was firing not at the ground anymore, but at the car a few spaces away.
3) They’d been messing with the laser after malfunctioning since before the VP parked their car, so there’s possibility they were sending lasers in the direction of the other building, so that’s one issue which would have been bad enough on its own but…
4) At some point the VP parked their car in the path between the laser and the building. As they continued to mess with the malfunctioning laser, they burned through the paint on the side of the car, exposing the bare metal underneath.
5) The bare metal is also highly reflective, but because it’s not retro-reflective the problem is now you had completely uncontrolled reflections. The ones that went backwards had nothing to stop them since there was only a fence and field between the lot and the school. And the ones that went up obviously also had nothing to stop them since they were outside.
6) Because of the unknown detections and quantity of reflection, in addition to getting all the potentially exposed employees and customers checked out, the company would also have to make advisory calls (at a minimum) to the school and the local airports and military installations.
Whether those schools and planes were actually in danger or not could not be said with certainty, but the point was less “oh know we’re terrorists now” and more “this was a huge screw up, and I need to impress on you why it was bigger than just breaking company property or not wearing your safety gear”
A good sales engineer knows a lot about the product within its normal operating envelope, but especially knows a lot about the boundaries of "normal operation". Bob's very first response to "can this thing do a thing [that Bob should know is outside of its normal operations]?" should have been to go ask the kind of engineer who is involved in defining "normal". And either the capability is investigated (and, if plausible, eventually a "safe" demo is put together, and maybe the definition of "normal" is expanded), or its revealed that it won't work, and that's that. In either case, the rest of the situation never happens, provided Bob is actually good at the engineering side of "sales engineer".
Should be, isn't.
I've heard of one place that had a class IV laser mounted on a robot arm in a public area, which turned itself off when the arm happened to flail in exactly the right way to hit its own emergency stop button.
The salesman, who deals with the business guys on the other side, the folks who will actually sign the check. The sales engineer, that deal with the guys who will actually use the product, is able to understand their requirements and come up with ways the product can fullfil those, provide Proofs of Concept, demos and initial training for those guys on the other side that will give the final ok to the business people: 'this will work for us, you can sign the check if you want"
Sometimes a good sales engineer can tell you all about then undocumented feature you need to get something delivered.