...as soon as as the hype wave recedes, and vendors stop sticking the current-hot label onto everything. "MOUSE WITH AI" (*with a button that opens a browser window, how very innovative. But wait, it's a browser window pointed to an AI assistant!!!)
I saw an interview with Tony Iommi (Black Sabbath) and right behind him was a rack with a Pod Pro amp simulator. I recognized it because I have one, and indeed, you can easily dial in his tone and typical amp sounds. But I'm left wondering how many Sabbath fans noticed that he's using digital modeling these days, or if they can even tell when he started doing that.
People don't like change. It takes a lot of marketing hype to create motion for change to happen. And most people won't even notice it happen. Just like with Sabbath albums.