"Real-time bidding technology is already used by Google, Yahoo, AOL and other companies to target ads to consumers as they surf the Web."
You should probably leave the internet in general.
You should probably leave the internet in general.
But it's the subtlety. Google (at least Google of old, who knows in the future) sort of offers you help as you're looking for things, just like in the example below about hotels in Istanbul. The average person probably doesn't understand what's going on under the hood there. People don't really know what Google knows about them. Facebook, on the other hand, is openly saying "We have all of this private information on you, and we're going to sell it to the highest bidder." It's the same, but different. One is PR friendly, the other is a PR nightmare.
This can't be a long term strategy for Facebook. People don't want to know that their information is being sold. They will tire of this.
This latest move just proves to me that Zuckerberg really is there to take advantage of you and spy on you. At first with the open graph and the like buttons and all of that people were speculating that Facebook could easily follow and gather internet crumbs and store them for later. And now here is a press release openly saying they are going to be selling this data for profit. There is ZERO tact in this.
It will take a while, but I'm starting to get the feeling that Facebook will destroy itself in its never ending quest to justify its hype.
This truly doesn't really matter. It's not as if extroverted socially amiable people always make the best decisions.
Telling people how their data is being used is much more preferable to doing nefarious things behind the scenes. This transparency allows users to make their own decisions about what to do with their data.