I have to ask though, how many organizations are really designing their own cells for new products? And how much validation have these packages had? I know it's expensive and time-consuming to get a lot of battery discharge data. My experience may be overly coloring my thinking here - my idea of battery modeling involves a circuit simulator and only those effects that are not going to be drowned by the large tolerances in common batteries.
The one area where more detailed physical modeling would be interesting would be in long-term degradation and wear modeling for secondary cells. Is there a tutorial or example along those lines?