This would kill the free internet tomorrow, and the one billion YouTube viewers would likely be quite upset about it.
Untargeted ads pay less than 5% what targeted ones do.
Untargeted ads pay less than 5% what targeted ones do.
Even assuming that is true, companies are bidding for user's attention and against each other. What do you think will happen to prices for context-based advertising if targeted advertising goes away?
> and the one billion YouTube viewers would likely be quite upset about it
Great example. Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
It's quite obvious, isn't it? They will stop buying ads altogether.
The entire reason targeted ads pay better is because they have a higher conversion rate, so advertisers can afford to pay more.
> Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
And that's why shovel-ware "personal finance" crap YouTube channels make mega-bux, while actually interesting creators earn pennies. If you want more "junk food content", have at it: Ban all the targeted ads!
Just don't come crying in five years when there's nothing good to watch or read.
Either that, or we'll find out what just content based untargetted ads work pretty well.