If you spent real money on something, you're far more likely to buy it again or buy it for someone or send that link to someone than a completely new product.
If yes, it suddenly makes sense to show the ad to the ~1000 people in your target group.
If it wasn’t allowed, the value of all this personal information wouldn’t be as high.
Targeted advertising includes contextual advertising (e.g., a company putting an ad for their bird watching binoculars on a bird watching blog) and I'm having trouble thinking of any reason to ban that.
Reasons?
Click bait, boosts consumerism, ads imply essentially a tax for everyone (remember that ads have to be paid by the consumers), CEO spam, annoying, environmental costs
Don't we live in a capitalist world?
The economy should serve the people, not the way around.
Removing ads would require being willing to make micro payments to some random shady news site you found on google to read their article.
In the current payment world, that would require sharing a lot of private information in the case of PayPal or, even worse, sharing your CC number.
The Digital Euro might fix this, if it turns out to be well implemented.
Once a well implemented Digital Euro arrives, an internet without advertising would be a real possibility.
The GDPR is very clear about this. Advertising is not a legitimate interest or a functionally-required data processing, ergo, it may only be done with user consent. And that user consent may not be coerced in any way at all, you may not even refuse access to services if users reject their data being used.
It's taking a while to go up and down the courts, but the days of ad-tech are numbered.
Only thing we got was annoying cookie popups everywhere, where consent is one click away and reject is three layers behind a small “learn more” button.
Guess what, the whole hidden reject thing? That's not legal. Opting out should be equally as easy (or easier) than opting in, which a lot of EU companies realize.
If I were selling widgets I still greatly care about knowing who buys a billion widgets a year and will pay good money to find out.
Creation of global markets with interconnected networks to track and share detailed personal information about mental states, political alignment, sexual life and more is the problem.
The plural of anecdote is data after all.
If I am Tylor Swift fan I should get her merch advertising only when I am visiting swifties forum or group - but not when I am checking my fishing forum where I expect fishing gear ads. But nowadays I get adsg
Because more targeted ads require a dangerous and abusive system of pervasive surveillance while less targeted ads can still be targeted without hurting as many people in the process.
I don't think they require it.
A targeted ad can be as simple as geolocation via IP address and showing local businesses.
It's easy to agree with all advertising. I think that's the quickest, easiest measure to cut that yields an outcome beneficial to society, and that more ads are nearly always worse.
I also think that sales are worse for society than every day prices that deliver value; sales do make sense for things like seasonal items which are in abundance due to just being harvested.
Instead, we're forced to turn to third-party testers with dubious manufacturer relations - even when the results aren't freely available! - or technical knowledge (e.g. Consumer Reports using 1/3 octave smoothed power response for loudspeakers)...
Untargeted ads pay less than 5% what targeted ones do.
Even assuming that is true, companies are bidding for user's attention and against each other. What do you think will happen to prices for context-based advertising if targeted advertising goes away?
> and the one billion YouTube viewers would likely be quite upset about it
Great example. Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
It's quite obvious, isn't it? They will stop buying ads altogether.
The entire reason targeted ads pay better is because they have a higher conversion rate, so advertisers can afford to pay more.
> Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
And that's why shovel-ware "personal finance" crap YouTube channels make mega-bux, while actually interesting creators earn pennies. If you want more "junk food content", have at it: Ban all the targeted ads!
Just don't come crying in five years when there's nothing good to watch or read.
Either that, or we'll find out what just content based untargetted ads work pretty well.