50 or 100 million customers, a few pennies each, is a lot of pennies.
It's why car interiors are so cheap, when alternatives aren't expensive.
It's why car interiors are so cheap, when alternatives aren't expensive.
Looking at their revenues, this is just silly money. Honda pulled in $100B in revenue in 2022; Hyundai, $85B.
That they would even bother with this program given the potential backlash is bizarre.