I don't see domains like .movies or .brand-name working at all. On the other hand, new two-letters domain could be useful. Like .ng ("runnin.ng"), .ay ("pl.ay"), etc.
But I don't know if those are included in the new tlds?
But I don't know if those are included in the new tlds?
The .ng extension is Nigeria's, and goes for a whopping $50,000 per year. [1]
The .ay TLD belongs to Adygea (a republic within Russia). [2]
[1] http://www.101domain.com/ng.htm
[2] http://nationstates.wikia.com/wiki/.ay
Edit: Formatting
Additionally, these new extensions are likely to include draconian rule sets with them, making them very unappealing for businesses and private owners.
.+@.+\..+
(note: I haven't reviewed the RFC, so this might be too strict)