Not that I want to shill yt premium, but youtube overall would be dramatically better if google was beholden to users rather than advertisers.
Huh? Maybe Google can claim this through some very creative accounting, but the bottom line is that Google retains the vast majority of YouTube revenue; and that the vast majority of content creators on YouTube are not getting paid at all, because the requirements for monetization are pretty steep.
That last part is deliberate, by the way: it allows them to keep a larger slice of the pie while running ads on all videos and showering a small sliver of celebrity content creators with piles cash. For me as a content consumer, YouTube is fantastic. For the average content creator, it's a miserable experience largely built on a lie.
A verge article states this too: https://www.theverge.com/2024/3/28/24114031/youtube-shorts-p...
(shorts pay 45%, longform 55%)
Do you have a source for that "bottom line"?
Youtube paying out ~50% of revenue to creators seems almost too good to be true to me. That isn't their only cost, the infrastructure of youtube must be insanely expensive. They're almost certainly taking far less in profit than they are paying to creators.
edit: I read the numbers in the thread wrong, $15B/year in subscriptions not $15B/quarter.
- $35B in ad revenue
- $15B in subscriptions
- (minus) $23B paid out to creators ($70B / 3 years)
I don't know how many employees work on Youtube specifically, but even with salaries and infra / CapEx / OpEx costs, they are probably making a decent profit on the remaining $25B they keep annually after payouts.
[0] https://www.cnbc.com/2020/11/19/youtube-will-put-ads-on-non-...
Scammy? Evil? Damn...
Maybe read terms and condition before loading videos on youtube?
Actually, vid.me did want to cater to people to you. And guess what happened? They went bankrupt once their VC cash was all burned up.
All I want to say is; if I have a small channel and if I am a small/hobbyist content creator, please don't show ads on my content because I didn't explicitly agree to it.
It will be extremely popular, and you will become very...broke.