If your time is free, great. If you REALLY like ansible and want to do it at a discounted rate, also fine. But for most people and companies, dev time comes at a rate of ~50$ per hour. For that amount of hours you don't even get scalability, documentation, failover and a host of other things that Vercel provides.
Not to mention you’re learning transferable skills and not a proprietary stack from a company that may not exist in ten years.
Also Ansible was quite hip 10 years ago but I'd hardly call it a transferable skill anymore. Most shops seem to have migrated away from it already.
Depends if you’re running VMs (or bare metal). As cloud repatriation builds, I expect Ansible / Puppet / Chef demand to rise.
If you want to fork money over to Vercel every month, fine, but assume that this can’t be done reliably and safely while also not taking forever. Did I invest a lot of time in the past learning and honing these skills? Of course. Now they’re useful for something beyond a hobby.