I wish he separated out the major keys from minor keys. It's easy to tell the difference; almost no-one writes pop music in the natural minor (which shares a key signature with the relative major), as it has no dominant fifth. Rather, melodic and harmonic minor keys are used, which have a distinct key signature from major keys (both have the 7th note of the scale raised to accommodate a dominant fifth chord). This should make them easy to detect.
The "Chord Use" chart also does not say much; C, F, and G are the I, IV, and V chords of the key of C major (the Roman numerals indicating their relative position in the scale), which together form the basic pop progression. Much more useful would have been to bin the chords relative to the key in which the song is written, rather than as their absolute pitch.
What I would also like to see is a histogram of chord progressions, e.g. I-IV-V vs. I-IV-ii-V vs. I-vi-VI-V etc. His preview of next week hints at this, but again he should use relative chord names rather than absolute chord names.
The preview graph, "Chords following em", is not very surprising either. Since this is an absolute chart rather than a relative one, we must assume that the data is reflective of the chord's use in the most common key (C). (Em will rarely occur in a song written in Am; rather, it will be altered to an E7 dominant chord.) Of the other chords available in the key of C, C and G both share two out of three notes with Em and thus are unlikely to be used due to lack of motion between them. Bdim is rarely used in C.
This leaves Dm, F, and Am as likely to occur following an Em. The E and B notes of the Em chord are a half-step below the next higher note in the scale, so they will tend toward upward motion, meaning the next chord will likely contain an F or a C. F contains both of these, hence its prominence in the graph. Both Am and Dm contain one of these notes; however Em->Am is an upward (downward) skip of a fourth (fifth), which is a resolving motion – it is likely that the next few chords following these two will be Dm, G, and C, to continue this motion. Em->Dm, being a skip of a second, does not share this property and hence should not be as common.
C and a-minor, F and d-minor, and G and e-minor are related chords, and can be interchanged in a standard progression for a different "feel". So it makes sense that e-minor would go to F (V to IV transition) or a-minor (V to I) more than any others. It's interesting that C and d-minor are under-represented in that transition.
It's interesting that the possible chords are all simple triads, with no options for extra tones. A C6 with particular notes in the bass could be interpreted as an a-minor, for example. There's a fair amount of ambiguity there.
The most popular chords are the good old I, IV, and V, and the next most popular are their relative minors (C -> am, G -> em, F -> dm).
The example they give of chords following "em" is also pretty much what you'd expect. The most classic resolution for "em" would be "am" (it's dominant -> tonic in the relative minor key).
The more popular resolution here ("em" to "F") is more of a pop music thing, because it's harder to do classical voice leading with it -- classical composers tended to avoid parallel fifths.
Edited to add: Why mention classical rules at all in a post about pop music? Because there's not much new under the sun -- you'd be hard pressed to find any harmony in pop music that Mozart or even Bach wouldn't recognize.
However, as you can see in the Hooktheory database, there are many progressions that seem to be unique to popular music.
You mentioned iii->IV, which is a no-no in classical music due to the parallel fifths (more common: V/vi -> IV). But also look at progressions like: C G Bb F, which is extremely common in pop. Here we have a double plagal cadence set up by the dominant that was never used by Bach or Mozart, which is probably best functionalized as: I V IV/IV IV
Atonality, on the other hand, is a more recent development in Western music and is defined as the lack of a tonal center. Atonality can be an extremely interesting way to write music. Some of the first atonal music (note how it's not markedly "dissonant") can be found in Debussy's Prélude à l'après-midi d'un faune[1] and the prelude to act I of Wagner's Tristan und Isolde [2].
I don't listen to a huge amount of pop music, but is there anyone out there that is at least experimenting with atonality?
[1]http://www.youtube.com/watch?v=9_7loz-HWUM [2]http://www.youtube.com/watch?v=1Bwl3GYBM3E
I don't buy that Eb/Cm is the third most common key in pop music, though. There's not a whole lot of pop music in minor keys, and Eb is a weird key to play guitar in.
Van Halen did it all the time. (Tuning down a 1/2 step is not uncommon among heavier rock/heavy metal bands. I'm not entirely sure why though.)
http://www.strat-talk.com/forum/sidewinders-bar-grille/24512...
The explanation that E-flat works better with tunings for brass and horns was interesting.
You answered your own question; it sounds heavier.
In my informal survey of the first 6 songs I got on the "pop" channel on pandora, fully a third were in minor keys. (Rumor has it by Adele, and I wanna go by Britney Spears)
In songs like My Heart Will Go On, it appears that the verse tonicizes I, where as the chorus centers around the relative minor. However does it make sense to say it switches modes every time the section changes? Maybe not