Considering you can fly from London to Chișinău for around £36 at present ($45) on a low cost EU airline, then it probably isn't. The Telegraph is a right leaning newspaper for a wealthy readership, so their travel articles offer luxury. (The details of the holiday provider mention 4 star hotels.)

Plenty of indie travellers potter around in Eastern Europe via flight hops or train, and could spend a similar amount for a whole summer's travel.