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So if Microsoft discovered something very useful (e.g. new battery technology, or more efficient air conditioning system), but decided that it was something they didn't want to develop and market; would they share the knowledge or just bury it in case they might want to use it someday?

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I imagine they would do something like this: https://news.microsoft.com/source/features/innovation/datace...

These innovations don’t always have to be “marketed” to be shared. Things like this get developed and used internally, and then sometimes the company likes to brag about their accomplishments, even if it’s not an externally facing product.

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