You need to create:
- Grammar, parser, compiler, interpreter (delete as appropriate)
- Editor plugins for nice syntax highlighting
- Language server
- Packages for common things
- Nice website (or no one will use it)
- etc...
So the pressure is always to shoe-horn a big existing language into you problem. Maybe you can build a nice library if your language has decent syntax (or little to no syntax). If you have an AST representation, you probably dump it to JSON etc.
I am curious if any projects are trying to make this easier.