(It helped that he was so often right.)
He clearly envisioned a world that he wanted to make. Even in these clips, it’s clear he is thinking about the current state of things not being adequate for the vision he wants.
When I look at Apple, and certainly the couple times I interviewed there, they have that same vision as part of their culture. In one of my interviews, I was asked about my own view of the future. Another time they asked me how we could avoid certain dystopian trends like proliferation of ads and reductions in privacy.
Both times it was clear the product vision wasn’t just monetary. To quote jobs from this talk, people wanted to give back to the world.
I compare that to some other tech giants I’ve interviewed for and the focus is, how can we maximize returns.
Apple certainly isn’t perfect, and they’ve faltered many times, but I think there’s the spirit of Steve in everything today.
Often I ask the interviewers “What is customer value? Is it the value we provide to customers or the value we get from them?”. Apple is the only place I’ve interviewed where people start with the former rather than the latter.
Even though I was a heavy Android and windows guy going into those interviews, it did convince me to start paying more attention to their product vision and I eventually switched over. Sadly they went with an internal candidate but it was still very eye opening.
there’s the spirit of Steve in everything today.
Within five years of SJ's death, Apple was selling last year's model iPhone at discount prices... in rose gold... running a version of iOS with Letraset text where the icons used to be.Great attitude, when you blow off a few toes.