The Objects of Our Life (1983)
stevejobsarchive.com
stevejobsarchive.com
I have found that audiences genuinely appreciate when you speak powerfully and simply; you can rephrase something like
> "we're considering many different possible pathways, and some of them we're finding are less optimized to meet our institutional goals"
to
> "we're not sure what to do, and so far most of the ideas we thought of were pretty bad"
and your audience laughs and leans in. I try to emulate that Jobs-ian style at work and a lot of people seem to like my presentations.
I think people really like it when someone takes the responsibility of standing up and saying "let's not overcomplicate this, I'll take responsibility for making the decisions and I don't spend a lot of time trying to hide my real level of knowledge. In fact, I may know less than some of you." (Even if that's probably not true.)
Another good (albeit hyperbolic) example of this is Jeremy Irons' speech near the end of Margin Call (2011) where he tells the junior analyst to "speak to me as if I am a very small child, or possibly a golden retriever." In fact, that's also an explicit direction given to flight controllers at NASA during their training.
That entire scene is gold.-
- "Sell. Sell it all. Today"I really do wish however that we had learned some of the lessons from that whole fiasco ...
I too have qualms about the practical Steve Jobs but he saw that the world was being built of out computer and it could be nice or it could be terrible. He put forward that vision and I think it was the power of that vision rather than doing speaking right that powered his speech here.
A core component of that film is that the higher you go up the corporate ladder, the more distant and ignorant the individuals are. Further, they wear their distance and ignorance with pride - they have the luxury of remaining distant and ignorant and they're not afraid to flaunt it.
Don't get me wrong: it's a great scene, and speaking plainly is always something to aspire to, but the individuals in those scenes are supposed to be viewed as somewhat monstrous and lizard-brained.
Steve Jobs may not have cared much for individual people, but for all his faults, he really did seem to care about humanity (in his own way). He preferred plain language because he deeply valued shared understanding, not because he wanted to flex on his overly cerebral underlings.
But the detachment you mention can / is very important. When you’re working deep in the woods you really can’t see the forest for the trees. You may be working on a feature that will make the user’s life a lot easier, but the real customer is IT and your feature could be cut because the customer won’t like it (“this will add retraining cost”). In Margin Call, perhaps the thing that could increase your bonus is, from the overall company’s PoV a distraction because it’s more urgent to save the company (so bonuses can be paid out at all).
So a good manager operates at a higher level of abstraction. The best ones have a lot of experience so can see from the signals they get what’s happening at the lower levels of abstraction. Irons’ character is supposed to be one of those.
Of course the high level abstraction, when the boss fell upwards and doesn’t have the Fingerspitzengefühl to be able to see what’s below the surface, is a common problem. It can kill a company: look at how Welch and Immelt destroyed GE.
A good sign of this is also called out by a different commenter: opaque language is often used to try to cover up ignorance.
Wiki says: https://en.wikipedia.org/wiki/Fingerspitzengef%C3%BChl
> is a German term, literally meaning "finger tips feeling" and meaning intuitive flair or instinct, which has been adopted by the English language as a loanword. It describes a great situational awareness, and the ability to respond most appropriately and tactfully. It can also be applied to diplomats, bearers of bad news, or to describe a superior ability to respond to an escalated situation. The term is sometimes used to describe the instinctive play of certain football players.
Thank you to share!Unfortunately, that only works if the speaker has interesting ideas to share. Often, obtuse language hides the lack of interesting ideas. Sometimes, there are no ideas at all.
Saying "most of our ideas were pretty bad" only works if an interesting idea comes afterwards. But such every interesting idea requires a lot of work; work that many speakers have not performed.
These days the technology shapes us, and companies push us to adapt to their tech offering. Thou shalt have the shitty Aptos font. Thine eyes will be assaulted by advertisements even in your most reflective moments using our devices. Etc.
SJ was a grade A ass** in a hundred ways. And Apple isnt the Apple of 1983. But trying to imbue computing with the human spirit was a massive contribution to society, and I hope we can continue to drive that forwards.
This is what I hate the most.
Devices nag. They interrupt. I'm not even talking about advertising, which is evil and self-serving.
I mean the rest of it. Tips for your new device. You haven't set up 3 things! Do you want to switch your browser? Apple used to be so clean, but now this has permeated our society starting with apple.
Apple was more about true WYSIWG, less about screen work.
You might not like Microsofts fonts subjectively of course, but it’s not like they were design by some interns. Aptos for example is by Steve Matteson.
maybe not that one :)
Hell, you can buy a mobile phone (a computer that fits in your pocket!) for less than that. And don’t get met started about raspberry Pi and the likes.
We are genuinely living in the future. We just don’t realize it all the the time.
[1]: https://en.wikipedia.org/wiki/IBM_PC%E2%80%93compatible
What a wonderful boon that is to entire generations. As Steve says, today you can’t even imagine it any other way.
When we look at SSDs and flash memory, we worry about TRIM, atime being off, TLC vs MLC vs SLC or what have you, how it behaves when it's near full, very hot etc.
For USB-C connectors, we have no idea how fast any device is going to charge, how fast is data transfer going to be, and whether some of the things are going to work at all (TB vs USB, alt-DP or not, PD or not).
In a sense, multitude of connectors was simpler because it wore those capabilities right on the face of it: if it fits, it works.
But most computer users did have to understand the things I mentioned to some degree to get things done.
If you get a mismatched usb-c cable, chances are you’ll still get some data transfer or you’ll just try another till it works. A data only cable being used for data is no different to an end user than a broken cable.
Difference between VGA and PS/2 was really more obvious than using USB-C for all of your peripherals and displays and power (and there are still HDMI, DisplayPort and regular AC and DC ports too)
https://www.theverge.com/2022/1/28/22907150/usb-c-pd-cable-p...
Most are there for vestigial reasons. What percentage of computer builders do you think are familiar with the floppy header for example?
Apple has always been good at keeping that clean though, at least for the external ports.
More likely, he was talking about CP/M, Commodore's C64 or earlier systems, Apple II, or mainframe/midrange terminal systems including Unix since
> it was not until 1984 that IBM PC and clones became the dominant computers [1].
[1]: https://en.m.wikipedia.org/wiki/Influence_of_the_IBM_PC_on_t...
Steve Jobs predicts ChatGPT. Off by 40 years, but nobody's perfect.
At least not until we invent time travel.
Too bad.
(It helped that he was so often right.)
He clearly envisioned a world that he wanted to make. Even in these clips, it’s clear he is thinking about the current state of things not being adequate for the vision he wants.
When I look at Apple, and certainly the couple times I interviewed there, they have that same vision as part of their culture. In one of my interviews, I was asked about my own view of the future. Another time they asked me how we could avoid certain dystopian trends like proliferation of ads and reductions in privacy.
Both times it was clear the product vision wasn’t just monetary. To quote jobs from this talk, people wanted to give back to the world.
I compare that to some other tech giants I’ve interviewed for and the focus is, how can we maximize returns.
Apple certainly isn’t perfect, and they’ve faltered many times, but I think there’s the spirit of Steve in everything today.
Often I ask the interviewers “What is customer value? Is it the value we provide to customers or the value we get from them?”. Apple is the only place I’ve interviewed where people start with the former rather than the latter.
Even though I was a heavy Android and windows guy going into those interviews, it did convince me to start paying more attention to their product vision and I eventually switched over. Sadly they went with an internal candidate but it was still very eye opening.
there’s the spirit of Steve in everything today.
Within five years of SJ's death, Apple was selling last year's model iPhone at discount prices... in rose gold... running a version of iOS with Letraset text where the icons used to be.Great attitude, when you blow off a few toes.
Was he speaking like this right from birth, a little baby, pacing around, pointing at his pacifier, saying 'this is crap, who designed this, make it a big soft breast, follow nature, curves'.
But it does make me think about my space and my stuff.
What are the objects you own that feel extraordinarily well designed? Jobs' lamp is likely still plugged in someplace. Will your favorite objects still be admired 40 years from now?
Can anyone tell me about those floor speakers in the back corners of the room?
edit: nvm someone answered in another comment: https://www.wired.com/2014/04/steve-jobs-stereo-system/
The room itself though - those big windows and that fireplace? I love that and with enough books and the right furniture and some great art, the place could be super cozy and inviting. I'd probably even like the lamp more if it were part of an overall design.
https://www.lumberjocks.com/showcase/archery-case-ascham-of-...
In contrast, I'm grateful for my Android phone. Despite its own set of issues, it still allows me the freedom to root it and truly own my device. This openness fosters a community of innovation and experimentation, something that Apple seems to have moved away from. It's a reminder that while security is important, it shouldn't come at the cost of stifling innovation and user freedom.
Is there more video than the few minutes in OP?
wget "https://res.cloudinary.com/dkpjmxbwo/video/upload/f_auto/q_auto/v1720723706/Aspen/Final%20Steve's%20Talk/Aspen_Main_Speech_v05_1_mhtuvu.mov" --referer=https://stevejobsarchive.com/exhibits/objects-of-our-lifeHome stereo equipment has a long and storied history of design, and before that it was radios. The 80's was chock full of interesting and pretty electronic gadgets.
It may be worth noting to today's readers that “notebook” here does not refer to a computer.
Acoustat Monitor 3s
Threshold FET-One preamp
Threshold STASIS-1
Denon TU-750s
Older people like myself remember that the essential things you'd unpack after moving into a new apartment were the mattress and the multi-component stereo system. All the other things could wait for a few days/weeks/months. It's strange how kids these days don't really care any more about having a phat sound system in their apartments.
Of course, like I said, the true (and wealthy) enthusiasts would probably look at my setup and laugh, because there's always more money to be thrown at something like that.
i.e., to honor SJ, it may be best to pick up his work - to respect what he respected - instead of lining up in idolatry.
In this case, the key insight about design is not that it's beautiful.
Because the personal computer would be so useful that it would become pervasive, it was an incredible opportunity to inject some beauty and joy into many, many interactions, and thus if not enliven people at least counter the deadening effects of continuous interaction with purely functional affordances. Steve was asking designers to see it as such (and not as a threat to their traditional tools and value vectors).
We in society are trapped by the things we need to live at this scale and level of coordination. At a minimum, don't be evil. But that's not all.
In 2024, the situation has reversed: generations have become conditioned by the attention economy, to the point that everyone - small children to our best tech leaders - are making sound-bite reactive emotional decisions shaping our future.
Tech affords not just the opportunity to influence. It's realizing that other people made your capabilities and everything you depend on, and you're responsible for doing the same, to make it possible for future people to live a good life.
I think SJ took it as a responsibility instead of an opportunity because as an adopted person he directly experienced the contingency of nuture and appreciation for the people who did raise him.
"the ability to put something back into that pool of human experiences is extremely neat" - SJ, remembered by Jony Ives
Totally on point. Kudos.-
The author of this article should consider not reading any more about the history of computing for health reasons.
If that takes their breath away, they're at serious risk of going into cardiac arrest if they keep going and discover some of the many other fascinating figures from the 50s, 60s, 70s and 80s who were enjoying speculating about the direction things would go in.
Like the interviewer doesn’t get why we need it and keeps talking about how we can already do the things like find books using the Dewey Decimal system.
I remember listening to it and I can never seem to find it again. Anyone on HN know at least what the name of the show and/or interviewed person was?
It is like Bill Gates on Letterman but it was a radio show from the 60-80s? and took place for 10-30 minutes or so.
Is there anything else? That one I had only audio, it a radio show I believe. And the guy was talking about music and dewey decimal system etc. Must have been 80s or 70s. It wasn't Alan Kay
It's got the skeptical interviewer, and at 9:56 (with some lead-in before) there is a discussion of libraries, catalogs, tagging, etc.
Edit: and then he goes on to mention Dewey Decimal as well.
I would like to think at least some people got that.
All I'm saying is that the 1980s (and the preceding decades) were full of people predicting and describing all sorts of things that then happened (as well as others getting it totally wrong). To find Jobs in 1983 "breathtaking" and "prophetic" is, to me, a bit of a hyperbolic take, considering the reality of that moment in history. Lots of interesting people were imagining the future, and making it happen.
In any case, if their comment was intended to "berate" me, I didn't take it that way. I believe the fear of my comment being intended as mere snark, though politely expressed, was misplaced, and have tried to lay out why.
The joke was meant to help to portray my point strongly, but there was no snarkiness - there's no indirect suggestion, or sarcasm.
A touch of hyperbole, yes, but it was intended to highlight the ahistorical and hyperbolic nature of the original claim in the article. Calling Jobs' comments in 1983 "breathtaking" and "prophetic" is, from my reading of the figures during that decade and the previous ones, grossly exagerrated.
The joke was meant to help to portray my point strongly, but there was no snarkiness - there's no indirect suggestion, or sarcasm.
You can't talk to people on HN like that, it's fairly straightforwardly explained in the guidelines dang linked you. Parsing out whether it's truly 'snark' or not is not that important. Another way to look at it is that things that work fine in some settings - like people more familiar with each other in a group chat or more broadcasty setups like twitter - aren't suitable for HN.
I don't think it's straightforwardly explained, but as a non-American, perhaps I was missing or underestimating some cultural assumptions and insinuations.
Could I have my account deleted then? I'm not interested in engaging in the manner which I now understand the guidelines to be suggesting, and would therefore much prefer to not have the account.
I certainly don't see any scolding or criticism in their comment, and think it's quite possible that it's a misunderstanding.
I appreciate your polite intervention and that moderation is a hard job, but I've no interest in engaging further in the manner which I now understand from my exchange with pvg below that I'm supposed to have inferred from the guidelines.
I feel like my style of interacting is relatively consistent throughout my time on the site, but suddenly I get flagged twice when I'm making an unpopular point strongly. I refuse to go about softening my points because they're liable to be flagged, and would prefer to spare you the bother of having to step in. I'm just not interested in exchanging lowest-common-denominator type takes and worrying about flagging and popularity.
Anyway, no hard feelings, maybe a bit of cultural confusion, but I'll deal with that on my own side. If you could let me know if there's anything I can do to get the account deleted, that'd be great.
You get better response emailing him direct hn@ycombinator.com
I think this is a myth, that major accomplishments require running roughshod over people.
We also have a twisted idea of what "major accomplishments" are. Are Walmart and Amazon being supremely dominant in their industries, build on the back of wiping out much of small town America, and worker mistreatment, an "accomplishment"?
Perhaps if Steve had social media , things would be different. But he never took to the news to denigrate entire groups of people based on their gender and sexuality. He never had any scandals for calling people pedophiles. When he denied science, he only did so personally. Afaik I can find no evidence of him trying to influence politics significantly.
I’m not saying Steve was a saint by any means. However, the level of sociopathy one can ascribe to Steve Jobs is a minuscule fraction of that of Elons to the point I question the logic of anyone making such a vague general comparison.
But he also did marvellous things for the advent of human-centric tech design that has been a boon for the regular people.
An article or person is allowed to focus on his genius and invention without having to caveat them alongside his toxicity as well. This isn't intended to be an Art vs. Artist discussion.
> Maybe that's why polls say people think less and less of democracy..
It could also be because democracy did not deliver the things people who voted were expecting.
I greatly admire what Elon did to push the world into EVs where no one had succeeded before him. I also think all that power and money has amplified his weaknesses and turned him into someone who I would never want to be in a position of power over me or others.
Elon also strikes me as very immature compared to Jobs, like a spoiled little brat.
* one could argue that would be FB but the nature of Twitter made it the platform of choice for anyone who wanted to broadcast their thoughts (or news) vs connect with a group of followers
EDIT: Tread lightly lest ye compare a god to mere mortals.