I don't think it is for people who refuse to learn another entire ecosystem for a project. Although smaller in size, HTMX needs to be learned as well. And although it is advertised as being simple, I certainly had a few struggles with it where I needed to spent some time figuring things out.

I would also oppose the frequently made proposition that HTMX is for people who hate Javascript. I certainly do not love Javascript, but I do not go out of my way to avoid it. My apps always have some vanilla Javascript sprinkled in where it fits.

To refer to the article: people really need to stop searching for that "silver bullet" and just use the tooling they are comfortable with.

I really have to say I'm annoyed by parties on both sides of the isle who either refuse anything but SPAs and React or others who see HTMX as the holy grail. The tooling on both sides (e.g. either React or HTMX) is being overhyped a lot. Once your app grows to a certain size or complexity you will struggle with either for some time until you "figure stuff out". No tool will ever alleviate the struggle in its entirety.