Wyze camera (top seller on Amazon) is a Tianjin Hualai Technology camera https://www.hualaikeji.com/en/product
Roku just rolled our a similar cube-shaped cam (you can tell by the overall design).
There's very little real innovation happening in consumer cameras right now.
Outside of cameras (which also feel need to be very basic), we do have our own hardware design and manufacturing capabilities: video security hubs, PoE and WiFi relays.
Consumer grade cameras are definitely commoditized, but the higher end cameras with on camera analytics aren't.
Better local integration would also be useful. (Axis cameras have supported writing (and recycling) video on a local SMB share for a very long time, with nothing special required on the back end -- but they're not consumer products).
Improved image quality would also be useful. There always seems to be a certain softness and definite lack of fluidity in consumer cameras that has been solved in things like cheap smartphones and GoPros for a over a decade.
Tight integration with local home automation systems like Home Assistant would be great, so I can observe and control all of the things from a central point using my pocket supercomputer.
But otherwise: If all one wants from a camera is for it to take OK-ish pictures and send them down the pipe, then that's a reasonably-solved problem.
At home, I don't use Apple Home or SmartThings. It is unlikely that I ever will.
I own an iPad that I use every day and my phone is a Samsung, but I already have already adopted enough ecosystems with Google Home, Alexa, and Home Assistant, and I'm working on minimizing or eliminating two of those because they're clown-based.
But I am a geek that likes to tinker with electronics and software. I recognize that I am an outlier.
But I will cheerfully pay extra for stuff that Just Works with Home Assistant without using the clown, and that would probably apply to cameras as well.
I was wondering if that's already available or not.
What I meant when I said there's very little real innovation is exactly that - the fundamentals are good enough (and have been for a few years), and the bulk of product innovation is in how to make cameras smart with AI - which only makes them slower. I like my cameras dumb and fast.