Steam is actually made with their users in mind. So much that they managed to beat piracy. It is no easy feat, you can't beat piracy on price, and it is hard to beat in convenience when all you have to do is download a torrent and run an exe file. Piracy is like the final boss of software distribution platforms, but they beat it.
To play a game, select it on the store, pay (with all sorts of payment options), download (from damn fast servers), and press play, that's all. The game sucks or crash, click a button and you are refunded, no need to be always online just for DRM check (eventually you'll need internet, but you have enough leeway so that it is rarely a problem), ads are very unobtrusive and maybe even desirable (suggesting games you may actually like or announcing sales), they don't usually force an update just before you want to play a game (a much too common occurrence), dark patterns kept to a minimum (or at least subtle enough), generally good software quality (in terms of bugs, broken UI/UX, etc...). You bought a game, it stays in your account, Steam has 20 years of history of not screwing you, and to play it, just install Steam on any PC (it it doesn't already have it), log in to your account, download and play, it is that easy. You can even share games (with some reasonable limitations).
Others just have some annoyance here and there. Some always-on DRM, bugs, dubious UI choices, annoying ads, etc... Only Valve seems to understand the importance of not getting in the way between gamers and their games and do the appropriate amount of effort (which is a lot). Not even in the name of profit, because they understand that it is not worth it, if gamers are satisfied, profits will come. Remember, they have piracy as a competitor, and it is hard to compromise against such a powerful competitor.