Apple would have died.
I love BeOS.
I love BeOS more than you.
I love BeOS more than Jean-Louis Gassée.
BeOS wasn't ready. I was there I used BeOS as my daily driver on a maxxed-out Power Macintosh 6400. I have, today, that machine still running BeOS. I also have a second dual-PII running BeOS.
BeOS wasn't ready.
Apple was making a decision in 1996 for a deal that had to be struck and struck fast (1997). I started using BeOS in 1997 with one of the first Power Macintosh releases.
Those days (my days) it wasn't ready-- you had to pile patch on top of patch on top of community fix on top of some set of drivers some dude in Boise made in order to get things functional. I spent more time browsing BeOS listservs and download sites fixing things (at 56k) than using it.
Everyone is remembering fondly the R4.5/R5 days in late 1999. Three years after the December 1996 announcement of the NeXT acquisition. By then BeOS was... better. It was running on PCs and had a much larger user community. In 1996/7? Just a handful of BeBox owners and Mac users dumb enough (me) to try it.
Management would have been professionally negligent to choose it over NeXTStep.
In 1996, when Apple was up against the wall, NeXTStep was almost ten years old. All they had to do was buy the company, port it to PPC, and change some copyright messages and icons around. Took about two years.
BeOS would have required way more time, money, and expertise.
BeOS had no multi-user, no security (at all), an "aspirational" level of posix compliance, drivers that were a disaster, a network stack specifically designed to frustrate you, and no "companies that actually matter and no Gobe doesn't count" application support.
I get it. It was pretty. It was fast. French electro DJs loved it because it was low latency, and some audio tools were ported to it.
A userbase of French electro DJs doesn't pay the bills.