They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to creating apps or content for the platform.
Apple is probably going to have to light a gigantic stack of cash on fire to try to course correct this. Or they’ll cut their losses and write it off entirely