I agree. But I'm not sure if there is the right audience for this thing to begin with.

I like minimalist stuff. I sometimes work on a pocket CHIP computer. My favorite phone is a Nokia 1280. One time I bought a Kindle Fire, was immediately disappointed and opted out for the classic black and white one right away. This device, however, is a fake and I saw that immediately through their landing page which is anything but minimalistic. It is annoying and distracting, and in terms of "effort you put" to "info you get" it is just horrible.

Now the comments have just proven my suspicion. The device is just an overpriced tablet. Not even e-Ink.