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>Making them install through the Web Store will increase confusion and hurt conversion rates

will it really? do you have any metrics or research that backs that claim up?

I would have hoped that users would be more trusting of an installer from a vetted source like the app store than they would be of an unfamiliar file extension from an unknown website.

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I don't have the stats yet because I haven't yet made the change. With the inline installation that Justin mentions above (thanks, I hadn't seen that yet), I'd guess that it'd be a wash.

Still, it makes me nervous to be building a startup around a platform that can make such major changes so quickly.

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