a queuing system is easier for people to understand - you get in line, you have three minutes to complete your purchase when it's your turn, and everything that was available when you started your session is available until your session ends. people are still frustrated to have to queue, but at least they can form a mental model for what's happening.
IMHO a lottery system would be a better way to solve this, but event promoters tend to hate that and want a first-come first-served experience. i don't really understand why.
- differentially rewarding those customers willing to put in higher levels of effort
- inflating attendees’ sense of the purchase’s value, since they’ve sunk work into acquiring the right to attend/buy
- adding a sense of agency: you “could have” gotten the tickets if you’d just showed up earlier, you have only yourself to blame
- discouraging the sense that the lottery is “rigged” or inundated with scalpers
- for that matter, offering some form of social proof that “other people” (rather than bots) are buying the tickets: taking the amount of time that people take to check out, that sort of thing
- which also offers tangible social proof of the promotion’s desirability: “1,000 people in line around the block” counts for more buzz than “5% chance of being able to spend money on this thing”
- potentially more reliable gauge of the true level of demand, so we can get the right size of venue next time: a lottery rewards trying to game your number of entries, and, depending how it’s constructed, may encourage people to enter on a lark even if they don’t intend to buy
I’ve seen something through Ticketmaster that added a lottery system, giving a certain percent of users a shot at tickets a bit before it gets opened up to everyone else. And people with Amex cards or people who demonstrated devotion.
Virtual Queueing / Online Queueing are the terms to find them.
The reason companies use them is for stuff like tickets releasing for an event at time X. People will spam the site and a random number of them will get through which incentivizes people to Sybil whack the site. Much better to provide first-come first-serve with no advantage to late joiners. Of course still not optimal, so some events will offer an initial queue to people who've been before or so on.
https://www.reddit.com/r/ireland/comments/18xjjny/myroadsafe...
What is different on this site is the duration of each session.