A first step towards reducing those externalities [1] is mandating that they power consumption Youtube incurs is accounted for. -- Another Youtube thing that made my computer screams is "theater mode", eating so much CPU for eye candy on so many devices ought to be at least declared.
[1] To explain the externality: Google probably does that because they make maybe +0.5% revenues by click to video, at almost 0 cost for them. Since the whole extra cost is paid for by the user (by requiring a bigger computer, by consuming more electricity). The price for the user to view a page without the embed and with it can be something like +20% at no gain for them. It's so small than no sane user make those computations, but if you start accounting like a company, you would see the difference. (Plus obviously all the ecological externalities)
Do you mean ambient mode, that adds the faded light around the video (which looks awful, but is supposed to mimic behind-screen synced backlighting)? Theater mode mainly just makes the video bigger and moves other stuff lower down on the page, so I can't imagine how it "eats CPU" any more than simply making the window bigger would.
Certainly, one person would never be able to download enough videos to waste a car's worth of electricity; but across several million people doing it, it would add up.
https://www.iea.org/commentaries/the-carbon-footprint-of-str...
Another recent claim [..] estimated that 7bn YouTube views of “Despacito” [..] had consumed 900 gigawatt hours (GWh) of electricity, or 1.66 kWh per viewing hour.
At this rate, YouTube – with over 1 billion viewing hours a day – would consume over 600 TWh a year (2.5% of global electricity use), which would be more than the electricity used globally by all data centres (~200 TWh) and data transmission networks (~250 TWh).
It is clear that these figures are too high – but by how much?It's a big picture look at youtube energy use, but hopefully of tangential interest.