Lena doesn’t harbor any resentment toward Sawchuk and his imitators for how they appropriated her image; the only note of regret she expressed was that she wasn’t better compensated. In her view, the photograph is an immense accomplishment that just happened to take on a life of its own. “I’m really proud of that picture,” she said.

It is a fact that in the past groups of people have been ostracized, ignored, paid less, acknowledged less, respected less than today based on their race, gender, sexuality, country, profession etc. This has been raised as an issue and for some years —perhaps decades— a counter-motion has been going on: openly promote/respect/acknowledge people that were previously demoted/non-respected/unacknowledged.

The exaggerated examples of these counter-motions are called “woke”. Imagine that we would like to promote the role of ants in the environment because they were largely ignored in the past, so someone makes a movie where an ant beats by sheer physical strength a lion; that would definitely be “woke“.

There are cases where people can disagree whether something is “woke”; for example, think a woman who travels in time to a patriarchal society centuries ago where women were considered property and part of the background and yet she acts in an independent, outspoken, audacious way to men around her without anyone punishing her. That could be called “woke”, but it depends on one's sense of exaggeration.

Reactions against such exaggerations is called “anti-woke”. A great example IMO of a humorous “anti-woke” statement is the image included in the following link, which is a poster for an imaginary documentary: https://knowyourmeme.com/photos/2440971-netflix