"[Men] were the one who decided what products failed and what products succeeded. That's why companies like Asus tweet ridiculous, sexist stuff. That's one reason why less than 10 percent of venture capital-backed companies have female founders and there is a massive gender gap in tech."
There are plenty of industries where there is a huge discrepancy between the gender ratios of consumers and entrepreneurs. Fashion and cosmetics companies for example are far more less female-dominated than one might presume from the extreme over-representation of females in their customer bases. The author hasn't given any reason to suspect that male dominance in tech is caused by gender-linked consumer trends influencing employer demand rather than more mundane explanations like gender differences in employee preference for developing programming skills.