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I think it’s pretty clear that it’s easy to sell rage against companies right now. News just tells people what they want to hear in this age

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Because the NSA doesn’t care about their public image or energy consumption. Google at one time did so this makes them pretty big hypocrites

Yeah. Public pressure might actually work against Google, but it’s unlikely to work against the NSA so easily.

I'm curious for your perspective:

It seems clear that the article is not about arbitrary data center usage, it's about a large increase in data center usage at Google, attributable to AI.

The initial premise of the thread was "Why isn't this about (arbitrary data center other than Google)?"

Isn't that easily answered by: because it's about the delta, and the context of AI, where Google is perceived behind, and Satya famously pointed out the energy demands x their margins puts them in a strategic situation with only bad choices?

Witb that context, do you believe this is attributable to someone picking what to write articles about, based on how much they'll be able to influence them to change their behavior?

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