Like, what if you're looking for someone to help write software to manage and control parking garages? What would it even look like for a person to have a connection to parking-garage management? Does prior experience working as a valet count? As personally running, or managing a team to run, or owning a parking lot count?
Are you really looking for 'a person has a passion for what we do' or just 'a person who knows the industry already', especially in industries that aren't catering to a hobby or a 'calling' (like medicine or education or...)?