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It says STATE LINE MAINE. If it were at the southern end of Lake Tahoe crossing into Nevada it would also be informing you of the name of the CDP: https://en.m.wikipedia.org/wiki/Stateline,_Nevada

That's definitely from some minor road crossing from New Hampshire. The highway ones are... well they're not that much more spectacular but they do include either "Vacationland" or "The way life should be".

Not quite right - that’s a back road. This is I95:

https://www.onlyinyourstate.com/maine/welcome-to-maine-me/