Not addressing OP in particular, but in the South, a truck is a cultural thing more than a need anymore. If your great grandfather, grandfather, and father all drove a truck...then you get used to that being what a vehicle is supposed to be. It doesn't matter than your grandfather was a farmer and you now live in a suburb and write JavaScript from home. It doesn't matter that it costs a fortune and has terrible gas mileage. It's part of your identity. Source: lots of conversations with friends and neighbors with giant trucks that have no need.