Personally, I prefer 720p. It's easy to play on any device, the file sizes are much smaller, and the quality is fine. I don't need 4K for most content and save it for exceptional visuals like Godfrey Reggio's Trilogy or Yojimbo — one of the most visually stunning movies I've ever seen in high resolution. My preference also reduces hosting costs for platforms, at least from my account.
Social media constantly pushes high-res, addictive content, but alternatives like Fediverse exist. After adjusting to these communities, I deleted my X account and rarely use Facebook. On Fediverse, server operators encourage efficient file sizes (and types,) unlike Instagram or TikTok.
The network effect drives people to the few social networks, but I'm not convinced people actually want what they're being given. Repeating for emphasis: I'm not convinced this is what people want!