This is highlighting what has happened with all forms of ML. Give a baseline set of folks the same dataset and they will end up with a model that performs about the same. Companies are one-upping each other but it’s very back and forth and just a case of release date. These models will become a complete commodity. The thing that could be proprietary is the data used to train them, which could lead to a sustained better model performance. The barrier to entry here is super high given training costs, but the ML skills are still a commodity.