But what is success? Anyone who has a pre-existing relationship with the customer is going to be able to have the opportunity to inform the customer about their new products, brand trust and convenience go a long way in co-selling.
People that make basic apps frequently complain that they have had their app "stolen" when a, typically larger, competitor releases similar functionality. However was it truly their "idea", or were they just an early entrant that squandered their early lead?
The majority of ordinary computing functions of today started out as 3rd party applications, some churn is expected - I don't see it as innovation if we give companies false monopolies on ideas. If Apple can't protect the iPhone paradigm as a unique combination of features, no one should expect to keep possession of simpler or smaller ideas.
Currently often the narrative is “we have it included for $0, why would we pay $100 per year per employee for a similar product?”