I'm sure at least some of the hype is in regards to people owning such "driverless" cars.
It's driverless by definition because it does not have a driver, but it's not autonomous by definition, because it requires outside help to function. Cool hair splitting. It's an impressive technical feat for sure. In regards to perceived benefits for society, it's part of the way there, as it reduces the number of humans required to driver from 1 per car to 0.something per car.