Many people and organizations decide it's cheaper to not spend money against a potential threat or risk, and to their credit it is in fact cheaper.
That is, of course, until the threat or risk becomes real rather than potential. Suddenly you have Lady Luck staring you down at your front door, invoice in hand demanding immediate payment of principal and all interest accrued.
Incidentally, this is why (at least at the consumer level) cloud storage and backups have become so prominent and in many cases forcefed by hardware, software, and service providers: Because it's hands-free and cheap data security for most consumers. Unfortunately, this doesn't always scale to large enterprise organizations.