This is were Vow, and a few others are going the high-end, foods that haven't really existed before, with their Japanese Quail Parfait. Similar to how Tesla started with the roadster, and then went to the S, 3, Y, etc etc.
Imagine creating a cultured cavier or foie gras. Sold in small quantities to those who want the experience, social signaling, and opportunity to make a small difference. The companies won't make money on these items, but they can cover a higher percentage of their cost, and learn how to scale. Then move into less rare, but still coveted foods, etc etc