Tesla was more than willing to jack up their prices and maximize profit when they could. What drove prices down on Teslas was real competition from the incumbent manufacturers. And inflation cooling people's willingness to blow a bunch of money on expensive cars. And CATL making batteries less expensive. And even then, their cars are only at parity right about now, with a $7500 tax credit. And also only if you are fairly loose about what features you need to consider 'parity' achieved.
FSDS (Full Self Driving, Supervised [for now]) can handle the vast majority of driving scenarios, from A -> B. I currently intervene once per 10 drives, usually due to a routing issue (never safety critical). It is rapidly improving, and will drop the human requirement once it surpasses most drivers.
Their cars are certainly out of my price range. Plus, openpilot has been doing it for free for years.
OpenPilot works well in limited scenarios, but even the founder George Hotz openly admits Tesla is significantly ahead and has the right approach.